You Can’t Brand Around a Personality You Don’t Show
If you're hiding who you are, your brand will too.
Let’s just cut to the chase:
Your brand can’t be bold if you’re busy blending in.
You want your business to feel magnetic. Memorable. Like it has main character energy. But then you:
Pick a safe color palette that doesn’t make you feel anything
Write copy that sounds like a LinkedIn robot in a blazer
Avoid saying the stuff you really want to say because “what if it’s too much?”
And now your brand feels like... beige wallpaper.
Respectfully: that’s not branding, that’s hiding.
The Personality Crisis Behind Most Brands
I’ve seen it too many times (and yep, been there myself):
Trying to look “professional” turns into playing small.
Trying to be “relatable” turns into sounding like everyone else.
Trying to “appeal to everyone” means standing out to no one.
But here’s the truth you need tattooed on your forehead (or at least scribbled on a sticky note):
✨ You cannot brand around a personality you refuse to show. ✨
You can’t expect people to fall in love with your business if it’s scared to show its face.
So… What Is Personality in Branding?
No, it’s not just picking a sassy tagline or using emojis in your captions.
It’s the soul of your brand. It’s:
How you sound when you write, speak, or show up online
The energy people feel when they interact with you
Your values, quirks, voice, humor, passion, and point of view
The very specific chaos that makes you unforgettable
It’s the thing people remember long after they’ve scrolled past everyone else’s perfectly curated Canva posts.
Hiding Your Personality Is Costing You
When you hold back your full personality in your business, you attract the wrong people:
Clients who “don’t get you”
Followers who never engage
Projects that drain the hell out of you
A brand that looks nothing like your life
On the flip side?
Showing up as yourself repels the wrong people on purpose—and calls in the ones who say:
“Oh my god, I feel like you’re in my head.”
That’s the goal. Every time.
Real Talk: People Work With People
You are the brand. Especially if you're a creative, a coach, a service provider, a small biz with a big presence—your voice is the differentiator.
So let it be loud. Let it be weird. Let it be full of slang, swearing, memes, cultural references, sports rants, music lyrics, or whatever the hell feels like you.
Don’t water it down. Turn it up.
How to Actually Inject Personality Into Your Brand
Here's your no-fluff starter kit:
✅ Ditch the “template voice.” Write how you talk.
✅ Share stories, even the messy ones. Especially the messy ones.
✅ Use your obsessions (WNBA, Star Wars, tattoos, coffee, organizing chaos) as brand anchors.
✅ Create visuals that feel like you, not like a Pinterest board you hated halfway through.
✅ Say something bold. Not for shock value—for truth value.
✅ Trust that the right people will stay—and the wrong ones weren’t paying you anyway.
Bottom Line:
If you want your brand to have a vibe, a voice, and real connection?
You have to show up as you. Not a curated version. Not a “toned down” version. Not a people-pleased version.
The real you is the brand.
And honestly? That’s what makes it powerful.
🧠 Quick Reflection:
If your brand talked like you on a voice note to your best friend… what would it actually say?
Go write that version. Start there.
✨ Need Help Building a Brand That Sounds Like You?
That’s literally my thing. I help chaotic, creative, neurospicy humans build bold, scroll-stopping brands rooted in who they really are.
Let’s work together →
