How to Make People Care About Your Business
(Hint: It’s Not the Logo)
Look, I love a good logo. I’ve made hundreds of them. I’ve obsessed over the perfect curve, kerning, and color combos that slap.
But let me be extremely clear:
Your logo is not the reason people care about your business.
It’s the cherry on top, not the whole sundae.
And if you’re out here thinking a fancy new logo is gonna fix your struggling brand… baby, you’re putting lipstick on beige.
So What Does Make People Care?
Spoiler: It’s the human stuff.
It’s:
Your voice
Your story
Your values
Your why
Your weirdness
Your vibe
It’s how you make people feel.
Because branding isn’t just visuals, it’s relationship building.
You’re not selling a service.
You’re selling trust, transformation, experience, emotion.
And that doesn’t live in your font choice.
Why the Logo Obsession Is a Trap
Here’s why people hyperfixate on the logo (especially new biz owners):
→ It’s safe.
→ It’s tangible.
→ It looks like progress.
→ It feels legit.
But here’s what happens next:
You drop $$ on a logo with no real message behind it
You still don’t know how to talk about what you do
Your website looks great but has no soul
You post content that gets crickets
You wonder why nobody’s booking
Sound familiar?
Your Logo Is the Outfit. Your Brand Is the Personality.
Let’s put it in fashion terms.
Your logo is what your business wears.
Your brand is how it talks, moves, and shows up in a room.
You can dress it up all day, but if the vibe is dry, no one’s staying for the convo.
Want people to care about your business?
→ Tell them why you give a damn.
→ Say something real.
→ Build connection before you pitch.
→ Make them feel seen.
A beautiful brand with no heart is just aesthetic noise.
Okay, So How Do You Make People Care?
Here’s your not-so-secret sauce:
🧠 1. Know Your Why (And Say It Loud)
If your “why” is just “I wanted to help people,” that’s cute, but dig deeper.
Tell the story. Share the moment. Be specific.
💬 2. Speak Their Language
Drop the jargon. Get out of corporate mode.
Talk like you’d talk to your favorite client at happy hour.
🎯 3. Pick a Side
Vanilla messaging doesn’t move people.
Say something bold. Take a stance. Be about something.
🎥 4. Show Your Face (and Your Weird)
People connect to people, not perfection. Show your chaos, your coffee cup, your behind-the-scenes.
💥 5. Repeat Your Core Message Until You're Sick of It
If you think you're being repetitive, you're probably just now being remembered.
TL;DR:
A logo won’t fix an unclear brand.
Pretty doesn’t equal powerful.
You need a vibe, not just visuals.
The brands people fall in love with are the ones that feel human.
✨ Real Ones Know:
Your brand doesn’t need to be polished.
It needs to be honest. Consistent. Intentional.
You bring the soul. The logo can come later.
🔗 Ready to Build a Brand That Actually Connects?
I help creatives, neurospicy entrepreneurs, and big-energy businesses build brands with actual depth.
Let’s make them feel something.
Work with me →
