Don’t Be the Beige Business: The Power of Being Unapologetically Weird

Why bland branding is a death sentence—and how being “too much” is actually your superpower.

Look, I’m gonna say the quiet part out loud:

Boring brands don’t get remembered.

You could have the best service, the kindest heart, and the most life-changing offer in the world—but if your brand looks like an off-brand oatmeal packet, people will scroll right past you.

The Beige Brand Epidemic

Somewhere along the way, “professional” started meaning bland.
You know the type:

• A logo that could belong to any industry—or a dentist.

• Brand colors in 50 shades of beige.

• Copy that sounds like it was run through a corporate jargon generator.

• A social feed so muted it feels like you’re whispering in a library.

We’ve been trained to blend in. To water it down. To “appeal to more people.”

But here’s the truth: you can’t stand out by playing it safe.

Too Much? Good.

As someone who’s been called “too loud,” “too bold,” “too weird,” and “too much” more times than I can count, let me be clear:

Being too much is how people remember you.

It’s how you become a brand—not just a business.
It’s how you stop chasing clients and start attracting the right ones who vibe with your vibe before you even speak.

Your weird is what makes you magnetic.

What Unapologetic Branding Looks Like

→ It’s a color palette that actually makes people feel something.
→ It’s a logo with personality, not just symmetry.
→ It’s using language your people actually use (even if it includes the occasional f-bomb or inside joke).
→ It’s visuals that stop the scroll.
→ It’s a whole ass vibe—not just a Canva template.

Because let’s be honest, the algorithm is not rewarding safe. It’s rewarding scroll-stopping chaos, clarity, and confidence.

My Weird Made Me Booked

The moment I stopped trying to fit into the “designer box” and started showing up fully as myself—chaotic, bold, tattooed, neurospicy, full of strong opinions and stronger fonts—everything changed.

People didn’t just hire me.
They chose me.
Because they saw me.
And they wanted branding that made them feel seen too.

That’s the power of weird.
It’s not about being random—it’s about being real.

A Love Letter to the Loud Ones

If you’ve ever been told:

• “Tone it down.”

• “That color is too much.”

• “Don’t post that, it’s unprofessional.”

• “That won’t appeal to everyone…”

Here’s your official permission slip to say:
Cool, I’m not for everyone. I’m for my people.

And they’ve been waiting for someone just like you.

🔥 Hot Tip for the Unhinged Entrepreneurs:

Audit your brand right now.
→ If it were a person, would you want to have coffee with it?
→ Does it sound like you?
→ Does it make you excited?

If not, it might be time for a brand glow-up—with a little chaos and a lot more YOU.

🎨 Ready to Go from Beige to BOLD?

Let’s inject some personality into your brand.
Design that doesn’t just look good—but feels like you.
Let’s build your weird together →