Don’t Be the Beige Business: The Power of Being Unapologetically Weird

Jul 21

Listen—I say this with love:
If your brand looks like a sad waiting room, no one’s coming to your party.

And I get it.
Somewhere along the way, you were told to be “professional,” which somehow translated to safe fonts, muted tones, generic vibes, and a personality that could be replaced by ChatGPT on a Monday morning (hi 👋🏽, no offense).

But here’s the truth: beige businesses blend in. Bold brands break through.

The Beige Business Checklist (aka Signs You Might Need to Weird It Up)

You picked your brand colors by Googling “neutral color palette aesthetic.”
Your Instagram grid looks like it works at HR and eats plain oatmeal.
Your About page sounds like it was written by LinkedIn’s most forgettable intern.
You use words like “solutions,” “authentic,” or “empower”... but no one knows what you actually DO.

If any of those hit a little too close to home—it’s okay. You’re not alone.
But it’s time to stop shrinking and start standing out.

Weird Is a Brand Strategy (And It Works)

Being unapologetically weird isn’t about being random. It’s about being real.
It’s about letting your quirks, obsessions, rants, inside jokes, and full personality show up in your business. Because in a world full of cookie-cutter content, your weird is your edge.

You don’t need to be for everyone.
You need to be unforgettable to the right people.

Here’s what happens when you stop being beige:

Your ideal clients show up already vibing with you.
You spend less time “selling” and more time connecting.
You create from joy, not pressure.
You actually start to enjoy marketing (no really).

Real Talk from a Former Beige-ish Babe

There was a time when I watered myself down. Tried to play it safe. Designed pretty things that looked “right” but felt… empty.
Now? I build brands with lightning bolts, skulls, and chaos.
I say things like “Big Nicko Energy” and mean it.
And guess what? My dream clients show up because of it.

Not in spite of the weird.
Not tolerating the weird.
Because of the weird.

So Here’s Your Permission Slip:

Stop trying to appeal to everyone’s mom and start building a brand that feels like you on your best day—with coffee in your system and your favorite playlist on blast.

The world doesn’t need another beige business.

It needs you.
Bold, weird, chaotic, brilliant you.

🚨 Quick Chaos Challenge:

If you were being completely unfiltered, what would your tagline be right now?
Drop it in the comments or email me nicko@nickocreative. Let’s see how spicy it gets. 😈